Why good content is essential

There is no point in having a lovely new website if it doesn’t give you the business you had hoped for. Unfortunately your target market won’t necessarily find you online, unless you have the key components of effective, compelling and concise content and good SEO. These together will help to convert website visitors to clients, while ensuring that your website stays high on search engines.

It’s also best not to assume that your website designer has good content creation and SEO skills.  That’s where I come in. I can work with your chosen web designer to ensure that the content and SEO work for your website. 

SEO (search engine optimisation) is just as important as good content and the two work together. Get them both right and look forward to achieving page one of search engines.

Website Stats

Google Analytics is one of the most popular and essential tools that monitors everything on your website, including number of website visits, how visitors find your website, keywords they used and how long they stay on each page.

Your website stats will tell you whether your pages work well for content and SEO. If you use Yoast for WordPress, it has a traffic light system. Red means bad, green means good.  Look for the page bounce rate – ideally you want keep it low (41-55% is average). Bounce rate means that visitors go no further than the first page they arrive at.

Let me help

Good content will make a world of difference to your website and will encourage visitors to enquire and hopefully buy your services or products. Poor content will result in a very high bouncerate and your website will struggle to reach page one of searches. Whether your website is WordPress, Wix or Godaddy I can help you. 

A FREE marketing and SEO review is the best way to start, highlighting where the problem areas are.